SB Nation Rebrand

Vox Media and SB Nation wanted to create a better brand relationship for their massive network of sports blogs. I worked with the team to create a new brand direction for SB Nation. Read the full story about the rebrand on the Vox Media Blog.

Below you'll see the first draft of the brand direction I presented to the team. It needed refinement, but a vision was set for further exploration.

SB Nation Brand Significance

The team reached out to Fraser Davidson to further explore the direction the team was happy with, like the blog post said, he was a machine. Here are a few of the logos he created in the first few weeks.

SB Nation Logos